Principal Creative Director | Read Bio
From his base in Rochester, New York, Shannon takes
into account the big picture and little details to help small
businesses develop and execute PR, content and Web design strategies
that effectively target consumers locally and nationwide. Shannon has
worked as a creative problem solver at the intersection of content
production, marketing communications, digital development and global
consulting for more than 25 years, working with entities including
General Motors, Johnson & Johnson, HSBC, Samsung, Bosch and the
governments of Sri Lanka and Ethiopia.
Prior to co-founding MAE Media, Shannon was a career freelance, writer and editor, as well as an international consultant—who advised clients and readers on lifestyle, financial, investment and business issues in more than 60 countries. A former newspaper columnist, magazine and Web editor, and newsletter publisher, his writing, research and PR work has appeared in mainstream media outlets like the New York Times and Money, specialty publications including the Yoga Journal and the now-ceased Inside Kung-Fu magazine, and in books by body, mind and spirit publisher Ten Speed Press and John Wiley & Sons, the publisher of medical journals and the "For Dummies" series of how-tos. Shannon is also a serial entrepreneur who founded several startups, both digital and brick-and-mortar.
An early adopter of what is today called the Internet, in the early 1980s Shannon learned Basic, Pascal and C programming languages and used BBSs, Usenet groups, the Source and CompuServe, the first major commercial online service provider in the U.S., before joining a pioneering social networking community called The WELL (the Whole Earth ’Lectronic Link)—an offshoot of the Whole Earth Catalog—after its founding in 1985.
He has studied the Chinese martial, health and healing arts (incorporating yoga into his practice) since 1980, spending 1987 and 1988 in China as the initiated disciple of Wang Ching-An, a kungfu master, traditional Chinese doctor and Taoist priest. While in the Far East, Shannon taught himself to read, write and speak Chinese, and visited 12 East Asian nations. His keen interest in the arts, world history and global cultures has led him to research numerous far-flung natural and holistic wellness practices.
For all his passion for the arts, cosmopolitan sophistication and tendency toward humanitarian generosity, Shannon spends far too much of his spare time daydreaming and scouring the Web for inspiration. He has a soft spot for nonfiction books, all things DIY, antiques and home decor, historic architecture, travel, classic movies, cooking (from American and French to Chinese and Italian), gardening and nature.